Full-web affiliate publisher discovery

Every candidate publisher for your affiliate program. Found, classified, scored.

Trusted across the sector

More than 300 enterprise organisations run on our data — including the affiliate program of a leading airline metasearch:

  • Travel Affiliate Networks
  • Tier 1 Telecom Groups
  • AdTech Corporations
  • Cybersecurity Platforms
  • Web-Filtering Vendors
  • and many others

Directories and outreach tools list the publishers everyone already knows. We start from 120M+ classified domains — the entire active web — and screen them against your exact partner ICP with LLM analysis: publisher type, monetization signals, traffic proxies, language and geography, each with a confidence score.

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120M+
classified domains
1.73M
travel publishers surfaced in one engagement
1.2M
domains ICP-screened in a single run
~96%
ICP precision on client review
The method

Three steps. No scraping lists, no guessing.

Publisher recruitment usually starts from the same directories every competitor uses. We start from the whole web and let your ICP do the filtering.

1

The universe

120M+ active domains, already classified across 700+ categories. Your niche maps to categories; we pull every domain in scope — including the long tail no directory has ever profiled.

2

ICP screening

Your partner definition, in plain language, becomes the filter. An LLM reads every candidate site and scores it: right publisher type, right content, right audience — with a confidence score per field.

3

The deliverable

A deduplicated CSV, one row per canonical domain, with every field your recruitment team needs — plus refresh runs that catch new publishers as they appear.

The deliverable

This is what lands in your inbox

One row per domain, structured for import into your partner CRM or outreach stack. Fields are agreed with you before the run — these are typical.

publisher_universe.csv — travel vertical (illustrative rows)
domainis_icpconftypemonetizationlangtraffic proxygeo focus
domain-a.exampleY0.93blog/mediaaffiliate links presentenin CrUX · top 500Kinternational
domain-b.exampleY0.88blog/mediadisplay ads onlydein CrUX · top 1Mregional (DACH)
domain-c.exampleN0.95OTA/aggregatorown inventoryenin CrUX · top 100Knational

And every row expands to this depth

One publisher from a real production run — a travel-vertical screen — exactly as it appears in the file: every field with its confidence score, plus the advertiser ICPs it clears. A free pilot returns 500 of these for your own vertical.

A note on confidentiality. The publisher shown is an independent site that didn’t ask to appear in a public sample, so in line with standard practice its domain is withheld and its description generalized; the profile is intentionally not traceable to it — including through a web search — which protects it without changing the underlying data. Pilot and client deliverables carry the actual domains with every field. Request a free pilot →

Publisher TRA-01

A travel blog focused on sharing tips and itineraries for short trips and weekend getaways.
Content publisherlang: enHotel & accommodation platforms · 92%Tours & activities · 88%Luggage & gear brands · 78%Travel insurance · 72%
Destination guides
90%
yes
Flight content
0%
no
Accommodation reviews
80%
yes
Activity coverage
90%
yes
Personal voice
90%
yes
Trip planning tools
70%
yes
Insurance / visa advice
60%
yes
Gear reviews
70%
yes
Affiliate ready
80%
yes
Recent travel
90%
yes
Audience engagement
80%
yes
Own booking (disqualifier)
0%
no
Get your first 500 qualified publishers — free Browse free samples
The instrument

Publisher signals, read from every site

Each domain is classified across a structured field set — extracted from what the site actually publishes, every field with its own confidence score. Add your own fields per engagement.

ICP match (your definition)
Publisher type (blog / OTA / operator / DMO)
Affiliate links detected
Monetization signals
Traffic proxy (CrUX presence & rank group)
Detected language
Geographic content focus
Travel/purchase intent content
Newsletter & social presence
Content freshness
Destination / category structure
Individual vs company-run
Primary project vs side hustle
Named partner programs visible
Alive status & last crawl date

Every field definition is agreed before the run, validated on a reviewed sample, and only then applied to the full universe — so precision is measured, not promised.

0
domains in the source dataset of one engagement
0
travel-related publishers identified
0
domains ICP-screened with full fields
0
precision confirmed on client sample review
Who we serve

Anyone who recruits publishers at scale

The engine is vertical-agnostic: travel proved it, and the same pipeline runs on finance, SaaS, e-commerce, gaming, health and any niche with an affiliate economy.

Affiliate networks
Brand affiliate programs
Travel platforms & OTAs
Finance & fintech partner teams
SaaS partnership teams
Affiliate & partnership agencies
Where we've already screened

Thirty affiliate verticals, each with a live sample report

These aren't hundreds of publishers — a full run per vertical returns anywhere from tens of thousands to hundreds of thousands of qualifying publisher domains. Open any vertical to read its five advertiser ICPs and ten showcase profiles.

Web hosting ~698K Automotive ~182K Outdoor & adventure ~138K Fitness ~128K Travel ~122K Baby & parenting ~114K Pets ~84K Home & garden ~81K Personal finance ~60K Real estate ~58K All 30 verticals →
The honest comparison

Directories, marketplaces and full-web discovery do different jobs

Keep your network's marketplace for inbound. Use full-web discovery to find the publishers who never registered anywhere.

Marketplaces & directoriesFull-web publisher discovery
Starting poolPublishers who signed up120M+ classified domains — the active web
Long-tail coverageThin — no signup, no profileNative — the long tail is the point
Screening criteriaSelf-declared categoriesYour ICP text, read against every site
Quality evidenceSelf-reported statsPer-field confidence scores + traffic proxies
Competition for the same partnersEvery program sees the same listPublishers your competitors haven't found
RefreshWhoever signs up nextScheduled re-runs catch new sites as they appear
Size your vertical

How many publishers operate in your niche?

Our classification database covers 120M+ active domains across every IAB content category. Search any vertical to see the total addressable publisher market — the denominator most programs never quantify before they start recruiting.

Try the vertical counter
Example: Travel
Domains in category2,398,856
Qualifying publishers, full run~122,000 (est.)
In CrUX top 1Mmeasured proxy

The long tail is where marketplaces lose coverage — and where net-new publishers hide.

Straight answers

The questions partner teams ask first

How is precision validated?
Every engagement starts with a reviewed sample: we run the ICP on a few thousand domains, you review a slice, we tune the definition, and only then run the full universe. In our largest publisher engagement the client's own review of the final ICP list found ~96% precision.
Can you tell a real content publisher from an OTA or a supplier site?
Yes — website type is a dedicated field (blog/media, aggregator, operator/provider, tourism board, utility/info), because a booking widget and a price list mean a very different partner conversation than a content site with affiliate links. Type comes with its own confidence score so you can set your own cut-off.
How do you handle traffic estimates?
We report reproducible proxies rather than invented numbers: presence in Google's CrUX dataset and its rank grouping (top 100K / 500K / 1M…), so you can calibrate a minimum-audience cut-off and re-check it consistently over time.
What does it cost?
It starts free: the pilot delivers your first 500 qualified publisher domains at no cost, with a measured projection of the full-run yield. Paid runs then scale with vertical size and field complexity — plans from $999 to $25,000, plus custom scopes sized to your budget after the pilot. Pricing detail →
Who is behind this?
Alpha Quantum — a Munich-based data company operating one of the largest independent website classification databases. 300+ enterprise organisations use our data, from telecom to adtech to travel tech. About us →

Start with 500 qualified publishers — free

We configure the full run for your vertical and ICP, deliver the first 500 qualifying publisher domains with all fields, and project what the complete universe holds. No cost until you opt in.

Request a Free Pilot